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Eicher Motors vs Maruti Suzuki — which is better value?

Royal Enfield's pricing power against the biggest car maker's scale. This page sets the two side by side on their filed records, what each share price assumes, and what decides each one's value.

FairStocks Research
Updated 15 Nov 2026 · 3 min read
| NSE: EICHERMOT NSE: MARUTI
On this page ▾
  1. Two businesses
  2. The records side by side
  3. What each price assumes
  4. What decides each value
  5. What could go wrong
  6. Which is better value?
  7. Related comparisons
  8. Questions
In 30 seconds

Today's prices ask more of Eicher Motors than of Maruti Suzuki.

At current prices, buyers of Eicher Motors are assuming about 22% growth against 19% in its own record; for Maruti Suzuki it is 2% against 19%. That shows which share needs more to go right — not which is cheaper. How far each trades from its estimated fair value is in the full valuations.

  • Valuation method: both on discounted cash flow.
  • Size: Maruti Suzuki is worth about 1.9 times Eicher Motors on the stock market.
  • Record: On revenue the two have grown at much the same pace: Eicher Motors compounded at about 12% a year (FY2018–FY2026) and Maruti Suzuki at about 11% (FY2019–FY2026).
  • What to watch: royal enfield volumes at Eicher Motors; suv share at Maruti Suzuki.
Eicher MotorsMaruti Suzuki
Price₹7,650₹12,854
Market cap₹2.10L Cr₹4.04L Cr
P/E35.130.0
P/B8.373.77
Fair value 🔒 sign in₹0,000₹0,000
Upside 🔒 sign in+00%+00%
Valued onDiscounted cash flowDiscounted cash flow
See both fair values, side by sideEvery step of each working, the scenarios and the reports Free during launch →

01Two businesses

Eicher MotorsEICHERMOT

Royal Enfield, and trucks with Volvo

Eicher Motors owns Royal Enfield, the motorcycle brand behind the Classic, Bullet, Hunter, Meteor and Himalayan, which dominates India's mid-size (250–750cc) segment and sells a growing number of bikes abroad, including its 650cc twins.

India's carmaker

Maruti Suzuki India is the country's largest carmaker and is majority-owned by Japan's Suzuki Motor Corporation. Its range runs from hatchbacks such as the Alto, Wagon R and Swift to SUVs such as the Brezza, Grand Vitara and Fronx, sold through India's largest dealer and service network.

02The records side by side

On revenue the two have grown at much the same pace: Eicher Motors compounded at about 12% a year (FY2018–FY2026) and Maruti Suzuki at about 11% (FY2019–FY2026). By revenue, Maruti Suzuki is about 7.8 times the size of Eicher Motors. Eicher Motors kept 23.6% of revenue as net profit in FY2026; Maruti Suzuki kept 8.0% of revenue as net profit in FY2026 — a sign of very different business models.

Full ten-year tables and charts are on each company's page: Eicher Motors · Maruti Suzuki.

03What each price assumes

Work backwards from each share price and you can see what buyers are taking for granted — the rate each company must sustain to justify what it costs, against what its own record supports.

Price implies
22%
growth
Record supports
19%
growth
Price implies
2%
growth
Record supports
19%
growth

04What decides each one's value

  • Royal Enfield volumesGrowth in the 350cc segment and exports sets the pace.
  • Pricing powerRoyal Enfield's brand lets it raise prices with less impact on demand.
  • SUV shareMaruti was late to SUVs and lost share as the market shifted to them; its newer SUVs decide how much of that it wins back.
  • Small-car demandThe September 2025 GST cut on small cars lowered prices for Maruti's core buyers — a test of how much demand was held back by price.

05What could go wrong

  • Competition in mid-size bikesRivals have launched models aimed directly at Royal Enfield's buyers.
  • Export marketsOverseas demand and currencies can be volatile.
  • The EV transitionRivals moved into electric cars earlier; a fast shift could cost Maruti share.
  • CompetitionTata, Mahindra and Hyundai are all fighting for the same SUV buyers.

06Which is better value?

Eicher Motors
Fair value per share
₹0,000
Upside
+00%
Maruti Suzuki
Fair value per share
₹0,000
Upside
+00%

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  • ✓Every step of both workings — growth, margins and cost of capital, with sources
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08Questions people ask

Is Eicher Motors or Maruti Suzuki better value?

That turns on how far each share trades from its estimated fair value. Both figures, with every step of the working, are in the full valuations, free to view once you sign in. On the public numbers, Eicher Motors trades at 35.1 times earnings and 8.37 times book value, and Maruti Suzuki at 30.0 times earnings and 3.77 times book value — but multiples alone mislead when two businesses work differently, which is why each is valued on the method that fits it.

What is the difference between Eicher Motors and Maruti Suzuki?

Eicher Motors owns Royal Enfield, the motorcycle brand behind the Classic, Bullet, Hunter, Meteor and Himalayan, which dominates India's mid-size (250–750cc) segment and sells a growing number of bikes abroad, including its 650cc twins. Maruti Suzuki India is the country's largest carmaker and is majority-owned by Japan's Suzuki Motor Corporation.

Are Eicher Motors and Maruti Suzuki valued the same way?

Yes — both on discounted cash flow, so their workings compare like for like.

What does today's price assume for Eicher Motors and Maruti Suzuki?

Worked backwards from the share price, Eicher Motors needs about 22% growth and Maruti Suzuki about 2% growth, against 19% and 19% in their own records.

About this comparison

Written by the FairStocks research team from both companies' filed accounts; figures refresh as new results are filed. Each company is valued on the method that fits it — see a fully worked example or the valuation guides. Educational research, not investment advice.

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