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Colgate-Palmolive India fair value — the toothpaste leader

Colgate sells about every second tube of toothpaste in India. Its brand and margins are exceptional; volume growth is the question.

FairStocks Research
Updated 15 Nov 2026 · 4 min read
| NSE: COLPAL ₹1,714
On this page ▾
  1. The business
  2. What the market assumes
  3. The ten-year record
  4. How it is valued
  5. What decides the value
  6. What could go wrong
  7. The full valuation
  8. Questions
Colgate-Palmolive India (COLPAL) fair value — is it overvalued? Price ₹1,714, P/E 34.2, P/B 29.43, ROE —. Based on 10 years of reported financials. FairStocks.
Colgate-Palmolive India at a glance. Share price, P/E, P/B and the ten-year revenue trend, from filed accounts. Updated 15 Nov 2026.
In 30 seconds

The market expects Colgate-Palmolive India to carry on much as it has.

At today’s share price, buyers are assuming Colgate-Palmolive India grows about 7% a year, forever. Over the last ten years it actually grew about 5% a year. The two are close, so the share price does not need the business to improve or to stumble. It needs it to keep doing roughly what it already does.

  • How it is valued: Discounted cash flow.
  • What the price assumes: 7% growth, against 5% the model takes from its own record.
  • Ten-year record: Between FY2018 and FY2026, Colgate-Palmolive India's revenue went from ₹4,328 crore to ₹6,035 crore — it compounded at about 4% a year over 8 years.
  • Biggest swing factor: Volume growth. Main risk: Competition.
Price
₹1,714
Market cap
₹0.47L Cr
P/E
34.2
P/B
29.43
See Colgate India's fair value and the full DCFEvery step of the Colgate-Palmolive India working, the scenarios and the report Free during launch →

01Toothpaste in almost every home

Colgate-Palmolive (India), majority-owned by the US-based Colgate-Palmolive Company, is India's largest oral-care company, with brands such as Colgate Strong Teeth, MaxFresh, Visible White and Vedshakti, plus toothbrushes and Palmolive personal care.

It earns very high returns on capital and pays out most of its profit as dividends.

02What the market is assuming

Work backwards from today's share price and you can see what buyers are quietly taking for granted. Here is the growth that price implies for Colgate-Palmolive India, next to what the model assumes from the company's own record.

Market expects
7%
growth priced into today's price
Model assumes
5%
growth the model assumes

The further apart these two numbers are, the bigger the bet a buyer at today's price is making.

03Colgate-Palmolive India's record, in plain numbers

Between FY2018 and FY2026, Colgate-Palmolive India's revenue went from ₹4,328 crore to ₹6,035 crore — it compounded at about 4% a year over 8 years. Net profit grew from ₹673 crore to ₹1,325 crore, about 9% a year — faster than revenue, so margins widened. In FY2026 it kept 22.0% of revenue as net profit — against a low of 15.6% in FY2018 and a high of 23.8% in FY2025. Revenue slipped 0.1% in the latest year, well behind its own long-run pace.

Revenue₹0.04L → ₹0.06L Cr
181920212223242526
Earnings per share₹24.8 → ₹48.7
181920212223242526
Return on equity53.2% → 156.7%
192021222324

Revenue and earnings per share in ₹, return on equity and leverage as ratios — all from the filed statements.

Revenue and net profit by year (₹ crore)
YearRevenueNet profitMargin
FY20184,32867315.6%
FY20194,46277617.4%
FY20204,52581618.0%
FY20214,8411,03521.4%
FY20225,1001,07821.1%
FY20235,2261,04720.0%
FY20245,6801,32423.3%
FY20256,0401,43723.8%
FY20266,0351,32522.0%

04How Colgate-Palmolive India gets valued — and why

Discounted cash flow

This business is valued on the cash it is expected to generate, discounted back at its cost of capital — with growth taken from its own ten-year record rather than from guidance.

05What decides Colgate-Palmolive India's value

Volume growth

More people brushing more often drives sales.

Premiumisation

Higher-priced toothpastes lift margins.

Rural reach

Rural penetration adds growth.

Input costs

Packaging and raw materials affect margins.

06What could go wrong

  • Competition. HUL, Dabur and Patanjali compete.
  • Slow growth. Toothpaste is a mature category.
  • Royalty. Payments to the parent affect profit.

07What the full Colgate India valuation shows

Model value per share
₹0,000
Upside
+00%
Call
XXXX

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  • ✓Fair value per share — from a ten-year discounted cash flow, every step shown
  • ✓The Workbench — change revenue growth, the discount rate or terminal growth and watch Colgate's value move
  • ✓Bull, base and bear cases — and exactly which assumptions move between them
  • ✓Peer comparison — against Hindustan Unilever, Dabur and other staples
  • ✓Downloadable report — the full write-up, yours to keep
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08Questions people ask about Colgate-Palmolive India

How big is Colgate in India?

It sells close to half of India's toothpaste.

Who owns Colgate-Palmolive India?

The US-based Colgate-Palmolive Company holds the majority.

Why are Colgate's returns so high?

A strong brand and little need for capital.

Is Colgate-Palmolive India overvalued?

At ₹1,714 the market is pricing in roughly 7% sustained growth, against the ~5% its own record supports. That is more than it has delivered, so the price is justified only if the business can hold a rate it has not previously sustained.

What is the intrinsic value of Colgate-Palmolive India?

It is computed from the filed financial statements using the method that fits this business (discounted cash flow), with every assumption shown alongside the result. The per-share figure and the full working are in the report.

About this research

Written by the FairStocks research team from Colgate-Palmolive India's filed accounts and last reviewed 5 Oct 2026; the figures refresh as new results are filed. Every valuation uses the method that fits the business and shows its assumptions — see a fully worked example or the valuation guides. Educational research, not investment advice.

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