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Asian Paints vs Titan Company — which is better value?

Two discretionary consumer brands on the same income cycle. This page sets the two side by side on their filed records, what each share price assumes, and what decides each one's value.

FairStocks Research
Updated 15 Nov 2026 · 3 min read
| NSE: ASIANPAINT NSE: TITAN
On this page ▾
  1. Two businesses
  2. The records side by side
  3. What each price assumes
  4. What decides each value
  5. What could go wrong
  6. Which is better value?
  7. Related comparisons
  8. Questions
In 30 seconds

Today's prices ask more of Asian Paints than of Titan Company.

At current prices, buyers of Asian Paints are assuming about 25% growth against 4% in its own record; for Titan Company it is 34% against 32%. That shows which share needs more to go right — not which is cheaper. How far each trades from its estimated fair value is in the full valuations.

  • Valuation method: Asian Paints on estimate withheld; Titan Company on discounted cash flow.
  • Size: Titan Company is worth about 1.8 times Asian Paints on the stock market.
  • Record: Titan Company has grown revenue faster: Asian Paints compounded at about 9% a year (FY2018–FY2026) and Titan Company at about 24% (FY2018–FY2026).
  • What to watch: volume growth at Asian Paints; share gains from local jewellers at Titan Company.
Asian PaintsTitan Company
Price₹2,550₹4,845
Market cap₹2.45L Cr₹4.31L Cr
P/E50.561.3
P/B11.4427.46
Fair value 🔒 sign in₹0,000₹0,000
Upside 🔒 sign in+00%+00%
Valued onEstimate withheldDiscounted cash flow
See both fair values, side by sideEvery step of each working, the scenarios and the reports Free during launch →

01Two businesses

Asian PaintsASIANPAINT

India's paint leader, under attack

Asian Paints, founded in 1942, is India's largest paint company and has led the decorative-paints market for decades. Its strength is distribution: a network of dealers across the country and a supply chain that can restock them quickly.

A watchmaker that became a jeweller

Titan Company, a Tata group company promoted jointly with the Tamil Nadu government's TIDCO, began making watches in the 1980s and now earns most of its revenue from jewellery through Tanishq, Mia, Zoya and CaratLane. It also sells watches (Titan, Fastrack, Sonata), eyewear (Titan Eye+), fragrances and Taneira saris.

02The records side by side

Titan Company has grown revenue faster: Asian Paints compounded at about 9% a year (FY2018–FY2026) and Titan Company at about 24% (FY2018–FY2026). By revenue, Titan Company is about 2.5 times the size of Asian Paints. Asian Paints kept 12.4% of revenue as net profit in FY2026; Titan Company kept 5.8% of revenue as net profit in FY2026.

Asian Paints. The FY2022 profit figure in the source data is out of line with the years around it and looks like a data issue, so it is left out of the calculations above.
Titan Company. Much of the recent jump in revenue reflects higher gold prices. Net margin stays in a single-digit band, which is normal when the metal itself is most of the price.

Full ten-year tables and charts are on each company's page: Asian Paints · Titan Company.

03What each price assumes

Work backwards from each share price and you can see what buyers are taking for granted — the rate each company must sustain to justify what it costs, against what its own record supports.

Price implies
25%
growth
Record supports
4%
growth
Price implies
34%
growth
Record supports
32%
growth

04What decides each one's value

  • Volume growthRepainting cycles and new housing drive demand.
  • Market shareHow much share new entrants take decides whether Asian Paints can keep its margins.
  • Share gains from local jewellersTanishq's growth has come from customers switching from family jewellers to trusted, hallmarked chains.
  • Studded jewelleryDiamond and studded pieces earn much higher margins than plain gold, so the mix matters as much as volume.

05What could go wrong

  • Price competitionRivals offering bigger dealer incentives could force price cuts.
  • Slower housing demandWeak urban demand slows repainting.
  • The multipleA premium P/E leaves little room for a slower year.
  • Gold volatility and dutiesSudden price swings or changes in import duty disrupt demand and margins.

06Which is better value?

Asian Paints
Fair value per share
₹0,000
Upside
+00%
Titan Company
Fair value per share
₹0,000
Upside
+00%

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08Questions people ask

Is Asian Paints or Titan Company better value?

That turns on how far each share trades from its estimated fair value. Both figures, with every step of the working, are in the full valuations, free to view once you sign in. On the public numbers, Asian Paints trades at 50.5 times earnings and 11.44 times book value, and Titan Company at 61.3 times earnings and 27.46 times book value — but multiples alone mislead when two businesses work differently, which is why each is valued on the method that fits it.

What is the difference between Asian Paints and Titan Company?

Asian Paints, founded in 1942, is India's largest paint company and has led the decorative-paints market for decades. Titan Company, a Tata group company promoted jointly with the Tamil Nadu government's TIDCO, began making watches in the 1980s and now earns most of its revenue from jewellery through Tanishq, Mia, Zoya and CaratLane.

Are Asian Paints and Titan Company valued the same way?

No. Asian Paints is valued on estimate withheld and Titan Company on discounted cash flow, because forcing one model onto both would misstate at least one of them.

What does today's price assume for Asian Paints and Titan Company?

Worked backwards from the share price, Asian Paints needs about 25% growth and Titan Company about 34% growth, against 4% and 32% in their own records.

About this comparison

Written by the FairStocks research team from both companies' filed accounts; figures refresh as new results are filed. Each company is valued on the method that fits it — see a fully worked example or the valuation guides. Educational research, not investment advice.

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